Kenneth L. Staub

President & CEO

Ken has provided continuous leadership for the company since he founded SMC in 1979. From its inception, Ken was the primary catalyst for planning, organizing and managing SMC through a period of rapid growth. As with most entrepreneurs, much of Ken’s early decision-making was intuitive and heuristic. From scratch, he has built a successful company. With the benefit of experience, Ken has realized that future growth requires greater involvement by seasoned, professional managers. His primary role now is charting the future direction for SMC and providing the framework within which the management team can grow the company in a controlled manner. This Business Plan is the first step in that process. Ken began his career in the metals business in 1975 when he joined Hokin-Katz Metals as a sales trainee. In 1976, Ken joined F&S Metals as a metals broker and rose to the position of Vice President. Ken’s initial activities as a small business owner were handling damaged steel from the docks and railroads, upgrading secondary products and then marketing as prime. Through trial and error over the next several years, Ken developed a strategy for success. His best business decision was to be one of the first customers to purchase steel from CSI in 1986 after that company was formed as a successor to Kaiser Steel in Fontana. Ken earned a B.A. from Pepperdine University in 1974 and completed the UCLA Executive Program in 1983.

 Jim Pelletier  

Chief Operating Officer

Jim has been a fast-track manager at SMC since he joined the company in 1986. He was originally hired as an Account Executive to develop new business. He progressed rapidly in sales–from zero to $1 million per month in a few years–as well as added responsibilities for certain areas of purchasing. Since 1999, his rise within SMC’s management ranks has accelerated. He has been the Sales Manager, General Manager, Vice President, and now COO of SMC. Jim is involved in every aspect of running the company–plant management, safety, facilities consolidation, credit and collections, human resources, purchasing and information technology. He also led SMC’s effort to obtain ISO 9001-2000 certification. Before joining SMC, Jim had broadly diversified sales and management experiences over a seven year period for Rich Steel Company and Reliance Steel & Aluminum Company.


Walt Binggeli

General Manager

Walt joined SMC as a member of the management team in 2004 and is primarily responsible for managing the inside sales team and the purchasing function. Walt has spent his entire career in the steel service center industry in Los Angeles. Before joining SMC, he was employed by Reliance Steel & Aluminum Company for 20 years, serving as Purchasing Manager from 1994 to 2004 and as Inside Sales Manager from 1984 to 1994. Walt also held progressively responsible sales and management positions with Rich Steel Company from 1976 to 1984. He graduated from Point Loma University with a B.A. in Business Administration in 1974.